Static PDFs can play a particularly ineffective role in keeping a reader’s attention. They’re hard to navigate on a handheld device, don’t have interactivity and provide the sender with no tracking data. Flipping book software comes to the rescue by converting flat documents into captivating interactive digital publications. These tools replicate the feel of reading a magazine on paper with the added interactive benefits of embedded videos, clickable links and detailed analytics.
A digital flipbook format is a great way to modernize your marketing materials and internal communications. Readers have smooth browsing experience and the creators get insights into how their content is performing. You may think this tech is only interesting to modern media publishers. But digital flipbooks drive sales and educate audiences in vastly different industries.
We will look at five different types of businesses that take their digital documents and target market to the next level using flipping book software.
5 Industries Maximizing Flipping Book Software
Real Estate Agencies
Selling a property depends greatly on strong visual presentations. Flipping book software for real estate agents make amazing brochures about properties instantly that leave a long term impact on buyers! Rather than give away costly printed booklets that are often tossed in the garbage, agents can send a sleek digital link by email or text.
These interactive brochures also let agencies include video walkthroughs of the property natively on the page. Wanting to make the most of listings, buyers can scroll through high-resolution galleries of the kitchen, learn about a neighborhood and press a button to book a viewing. Even more, brokers are able to see which pages a potential buyer spends time on and the most time is spent on different features before making follow-ups.
B2B Manufacturing and Wholesale
Manufacturers and wholesale distributors generally stock thousands of products. It is extremely expensive and bad for the environment to print giant, telephone-book-size catalogs. Even worse, when a printed catalog goes to the post office, pricing and inventory details are typically stale.
B2B digitization of the entire product inventory can be done by flipping book software. Built-in search functions for vendors and clients allow the specific SKU numbers to be readily searchable. The marketing team can quickly edit the digital file if a price changes or if they run out of stock, rather than needing to print and distribute physical copies. Many of these platforms also enable companies to add clickable shopping carts directly within the catalog, simplifying the ordering process for busy procurement managers.
Educational Institutions
Colleges and universities, as well private schools, are in constant competition for those top-tier students. Admissions departments use digital flipbooks to create and submit course catalogs, campus prospectuses, and alumni magazines.
An interactive mobile brochure provides prospective students a window into student life. Universities can embed videos of student testimonials, interactive campus maps pygame and direct links to financial aid applications. Flipping books are also used to distribute quarterly magazines by alumni associations. This saves thousands in postage and printing costs, while giving the school access to how many alumni actually read what is written.
Retail and E-commerce Brands
Retailers are constantly seeking new methods to merge editorial content with shopping experiences. E-commerce brands have the capability to create shoppable lookbooks and seasonal style guides with flipping book software.
Shoppers can browse a beautifully designed digital magazine that highlights the latest spring fashion, or holiday home decor. Get closer to the sale If shoppers like what they see, all it takes is a click on the product image and they will immediately be directed to the checkout page. This results in a seamless shopping experience. DTC brands can share their lookbooks on social media, where they can reach a wider audience than direct-mail catalogues ever could.
Travel and Tourism Companies
Travel agencies, cruise lines and regional tourism boards market experiences. They must create wanderlust and excitement in potential buyers. Interactive travel guides and personalized itineraries work best as digital flipbooks.
A tourist board could put together an extensive guide to their city, complete with click-through restaurant recommendations and embedded video tours of nearby museums. The program is used by cruise lines to send tailored digital itineraries to booked passengers, including deck maps, excursion offerings and packing lists. Because digital flipbooks are very responsive, travelers can quickly pull up these guides on their smartphones when exploring a new city.
Conclusion
Moving from static PDFs to interactive flipbooks provides obvious advantages for nearly any organization. (Immersive property tours enable quicker closing by real estate agents, manufacturers save thousands on the cost of printing). E-commerce stores reduce the distance to conversion, universities attract future students and travel brands kick-start their customers’ journeys with jaw-droppingly beautiful digital guides.
If your organization is still using flat, difficult-to-read documents, it may be time to revisit your digital strategy. PageTurnPro flipping book software has the tools required to create beautiful content that your audience wants to read.
